Mary Kay had a 4.0 GPA, was well-rounded, and self-motivated. Yet, she was not sure how to make herself stand out in her resume, college applications, and essays. Mary Kay was interested in engineering but also wanted a school with liberal arts education choices. Was Mary Kay looking at the right colleges?
As a school newspaper editor, Mary Kay was a good writer, but could she tell her personal story using her strong, unique voice vs. a journalistic style? Mary Kay’s parents wanted her to have every advantage to help distinguish herself for scholarships.

launchphase2’s Coaching (11th-12th grade)
- Helped Mary Kay confirm majors and careers of interest.
 - Guided her to network with professionals and to conduct informational interviews.
 - Identified Mary Kay’s college fit criteria to create a smart fit college list.
 - Brainstormed essay topics and helped Mary Kay highlight her unique voice in her essays.
 - Helped Mary Kay polish her resume and scholarship essays to stand out.
 
Coaching Outcomes
![]()  | 
  | 
$80K | 
  | 
![]()  | 
  | 
![]()  | 
  | 



